FIELD NOTES

Listing copy, taken seriously.

Short, practical guides on the writing side of the job: descriptions, captions, follow-ups, scripts, and staying Fair Housing safe.

2026-06-10

How to write a real estate listing description that actually gets showings

A working structure for listing descriptions: the hook, the walk-through order, what to cut, and the mistakes that quietly kill interest.

2026-06-10

Open house follow-up emails that don't sound desperate (3 templates)

The three-email sequence that converts open house sign-ins into second showings: same day, day three, day seven, with copy you can adapt.

2026-06-10

The 30-second listing video script (with the shot list)

A beat-by-beat script template for Reels and TikTok listing videos: the 3-second hook, the shot order, and the close that gets DMs.

2026-06-10

Fair Housing and listing copy: what you can't say (and what to say instead)

The phrases that trigger Fair Housing problems in listing descriptions and ads, why they slip through, and compliant swaps that still sell.

2026-06-10

Just listed captions that don't all sound the same (25 angles)

Twenty-five caption angles for announcing a new listing on Instagram and Facebook, organized by the job each one does.