The 30-second listing video script (with the shot list)

Listing videos fail in the first three seconds or not at all. Viewers decide instantly whether to keep watching, so "Hi, I'm Sarah with Maple Realty" is where the scroll happens. Lead with the house, hook with the best feature, and save your name for the caption. Here's the 30-second structure that holds attention.

The beat structure

• Beat 1 (0:00 to 0:03): The hook. Your best shot, plus one line that creates a question. "This kitchen is the reason this house won't make it to the weekend."
• Beat 2 (0:03 to 0:08): The arrival. Front exterior, walking pace. One line of context: where it is, what it is.
• Beat 3 (0:08 to 0:15): Two feature moments. The renovated bath, the yard, the basement. Show, then say one specific thing about each.
• Beat 4 (0:15 to 0:22): The lifestyle beat. Morning coffee spot, the walk to the park, the porch at dusk. This is the beat people share.
• Beat 5 (0:22 to 0:30): The close. Price or 'priced at' tease if your brokerage allows it, then a single clear action: "DM me ADDRESS for the full tour."

Filming notes that matter more than gear

Vertical, obviously. Natural light beats any rig, so film at 10am or 4pm. Walk slowly and keep the phone at chest height; ceiling-heavy footage is the most common amateur tell. And film each beat twice, because the second take is always calmer.

Say less than you think

Thirty seconds is about 75 spoken words. Script them. Improvised voiceover runs long, repeats itself, and buries the hook. Write the lines, read them flat once to check the timing, then record.

Every SoldCopy kit includes a ready-to-film 30-second script for the listing, beats and shot cues included, written from the actual property details. Generate one free and see what it does with your current listing.